Some beverages exist in the market only for a limited time. For instance, charcoal-infused beverages, vitamin drinks, and unicorn lattes came and went in the last few years. Conversely, CBD-infused drinks are likely to last for a long period. There has been a massive increase in the number of CBD products over the last few years thanks to the legalization of industrial hemp in 2018. Since then, the market saw the emergence of CBD tinctures, topicals, beauty products, and more importantly, drinks.
How Much The Cannabis Beverages Market Will Possibly Be Worth In the Future
CBD beverages have established their own niche in just two years, and these are poised to become long-lasting items in the medical cannabis sector. As per the global food and beverage consultancy named Zenith Global, the American cannabis beverage market will hit 1.40 billion or so in three years. This appears logical because numerous CBD-infused drinks have been launched over the years. The main brands offer everything from CBD juice to soda to water.
The increased demand for these drinks is a testament to the fact that CBD is viewed as an ideal substance for physical and emotional health and welfare. The relaxing and inflammation-reducing properties of cannabidiol support health-conscious customers who are seeking a natural alternative to standard prescription drugs.
The growth in cannabidiol’s popularity is attributable to celebrity advocates of it, who have accepted the changing buyer preferences with open arms. Many of these celebs are athletes, and they try to popularize CBD by sharing stories of how it helped them to deal with their sports-related health issues. There are CBD beverages that help sportspeople and fitness freaks to recover quicker between exercise sessions, thereby maintaining a high concentration level for optimal workout performance. These products help their manufacturers to rake in millions of dollars while aiding those users in the recovery process.
How These Are Marketed
CBD drinks are not promoted as an alternative to other kinds of beverages. In the 1990s, marketers promoted iced tea as a much healthier substitute for soda. This kind of marketing is not followed for CBD drinks. This means other drinks and these CBD products can coexist, perhaps without negatively affecting each other’s effects. Even today, consumers will take coke for the unique taste of it or have a caffeine boost. At the same time, they might choose to reduce extreme nervousness felt amid a workday through CBD-infused tonic water or relax after work by consuming CBD tea.
THC Drinks Versus CBD Beverages
THC-infused drinks have received a similar buzz in the market, but the industry continues to work out several regulatory hurdles that have hindered its growth. It was estimated to be valued at $2 billion at the end of 2021, but this appears unlikely to happen due to many factors. For one, there is only a small number of medical marijuana dispensaries in each state of the US.
For instance, California has under 600 medical cannabis dispensaries, whereas there are only 40 of these in New York. Another factor is that only some retail outlets in select areas have THC beverages in stock. So it will be tough to fulfill the high expectations of industry experts regarding its future worth.
Conversely, these types of logistical hurdles or regulatory obstacles do not fully apply to CBD drinks. There is this difference in availability because only some states legally allow selling THC products. The number of states that allow hemp CBD products is greater than the ones that authorize selling THC products. So, the drinks are available in larger numbers in physical locations such as CBD juice bars as well as supermarkets. Besides, these are to be found even in yoga centers. So customers have many more options regarding where to find their preferred forms of CBD items.
Another aspect by which THC- and CBD-infused drinks differ is the effects of both products. The products infused with the former phytocannabinoid have psychoactive effects. This means THC beverages will cause you to be in an intoxicated mental state, which marijuana users call a ‘high’. On the other hand, beverages that are infused with cannabidiol do not have mind-altering effects. Rather, these CBD products will help you to calm down at the same time as not being intoxicated.
There is only a low amount of THC in hemp-based CBD extracts. This is what made these extracts an ideal option for being infused with sodas, juices, coffee, tea, waters, and even some forms of alcoholic drinks. The beverages will not offer you a high, but be sure to consume these in moderate quantities. This is because full-spectrum CBD drinks might cause you to feel lethargic or jaded, much like any other cannabis derivatives will. So we recommend practicing moderation, particularly when you know that you will have to drive after a while.